孟凡新：怎样理解“人工智能+消费”

Core Viewpoint - The intersection of rapidly developing artificial intelligence and China's vast consumer market is becoming a key focus for policy and market expansion, emphasizing the importance of "AI + consumption" as a new growth avenue [1]. Group 1: Understanding "AI + Consumption" - The relationship between technology and consumption is historically interlinked, with each technological revolution reshaping production methods and consumption patterns, leading to new industry forms and consumption scenarios [1]. - Major technological innovations have consistently driven the evolution of consumption, as seen in the transitions from the steam engine to electricity and then to information technology [1]. Group 2: Mechanisms of Technological Impact on Consumption - New products can directly stimulate demand, as seen with smartphones creating new consumption experiences like mobile payments and real-time navigation [2]. - New production methods can significantly lower costs, making previously expensive goods more accessible and expanding consumption [2]. - New markets and resources can be opened, continuously broadening the geographical and categorical boundaries of consumption [2]. - New organizational forms can reconstruct consumption processes, transforming consumers from passive recipients to active participants and co-creators [2]. Group 3: Differentiating AI from Previous Technologies - AI primarily targets cognitive and decision-making processes, directly intervening in core consumption activities such as demand recognition and choice evaluation [3]. - AI can predict personalized needs and dynamically match resources, addressing uncertainties in consumer behavior more effectively than previous technologies [3]. - AI can identify nuanced, situational demands that traditional technologies may overlook, leading to tailored product and service offerings [3]. - The integration of AI with other advanced technologies can create new products and consumption forms, expanding market opportunities [3]. Group 4: Accelerating AI + Consumption - To maximize the effectiveness of "AI + consumption," collaboration across various sectors is essential, focusing on accelerating product supply and expanding new consumption boundaries [4]. - The development of intelligent products and services, such as smart vehicles and home automation, is crucial for meeting diverse consumer needs [4]. - New production organization methods should be promoted to activate personalized consumption, leveraging real-time user data for customized offerings [4]. Group 5: Empowering Diverse Market Participants - New market logic should empower various stakeholders, including marginalized groups, to bridge the "intelligent consumption gap" and share in technological benefits [5]. - AI platforms can help connect remote areas with national and global markets, providing new opportunities for small and medium enterprises [5]. Group 6: Ensuring Consumption Safety - A new governance framework is needed to mitigate technological risks, focusing on establishing agile and transparent algorithm regulation systems [6]. - Consumer protection measures should be enhanced, including the safeguarding of personal information and the creation of a secure data circulation system [6]. - The transformation brought by "AI + consumption" is profound, aiming to enhance consumer welfare and foster a more personalized, inclusive, and sustainable consumption ecosystem [6].