史无前例的小米之怒，一只熊引发的“血案”

Core Viewpoint - The article discusses a significant public relations crisis involving Xiaomi and its fans, triggered by the company's collaboration with a controversial figure known as "Big Bear," leading to widespread backlash from the Xiaomi fan community [3][19]. Group 1: Background of the Incident - Xiaomi's collaboration with Big Bear, a figure who has had a contentious relationship with Xiaomi fans, sparked outrage when he was invited to a product launch and received a new phone from the company [7][19]. - The situation escalated when Big Bear publicly praised Xiaomi, which fans interpreted as a betrayal, leading to a wave of anger within the community [10][19]. Group 2: Fan Reactions - Xiaomi fans expressed their discontent on social media, with many threatening to unfollow the brand if the situation was not addressed [3][9]. - A prominent influencer, known as "Afternoon Sleep," publicly severed ties with Xiaomi, further igniting fan outrage and leading to a broader discussion about the company's public relations strategies [13][14]. Group 3: Company Response - In response to the backlash, Xiaomi issued unprecedented penalties, including the dismissal of the employee who coordinated with Big Bear and significant performance deductions for senior executives [19][20]. - The management's reaction indicates a serious concern over the brand's image and the loyalty of its fanbase, highlighting the delicate balance between influencer partnerships and community sentiment [21][22].