“齐白石在山东”以艺术想象撬动文旅增量

Core Insights - The "Qi Baishi in Shandong" project serves as a new pivot for cultural tourism integration in Shandong, despite the artist never having visited the region, showcasing how cultural connections can drive economic growth and urban vitality [2][7] Cultural Connection - The project establishes a strong cultural IP by transforming the spiritual connection of Qi Baishi with Shandong into a tangible public recognition, leveraging his artistic legacy and the contributions of his disciples from the region [3] Transformation Mechanism - The project employs a multi-faceted approach to convert the unique cultural IP into experiential consumption scenarios, including immersive exhibitions and innovative product offerings that integrate local intangible cultural heritage [4][5] Economic Incentives - A key policy, termed "Cultural Creative Income 70/30," incentivizes innovation by allocating 70% of net revenue from cultural products to development and 30% for personnel rewards, significantly boosting the motivation of cultural institutions and creators [6] Overall Impact - The project exemplifies how deep cultural interpretation can be transformed into productivity, creating new supply through innovative industry integration, ultimately enhancing cultural confidence and economic vitality in the region [7]