American Banker·2026-01-07 23:43Core Insights - JPMorgan Chase is taking over the Apple Card from Goldman Sachs, marking a significant shift in the management of Apple's credit card portfolio valued at approximately $20 billion [1][11] - The transition is expected to take about two years, with JPMorgan planning to move the card balances to its retail banking platform, pending regulatory approvals [2][11] - The deal concludes over a year of speculation regarding which financial institution would assume control of Apple's credit card business [4][11] Company and Industry Analysis - Apple has maintained its focus on consumer-oriented financial services, with its digital wallet services leading the market, despite fluctuations in its card portfolio since 2023 [3] - The Apple Card portfolio is estimated to represent around $21 billion in receivables and could generate about $100 billion in payment volume, which is roughly 1% of Mastercard's volume and 75 basis points of Visa's volume [8] - JPMorgan is preparing for potential credit losses by logging a $2.2 billion provision in the fourth quarter of 2025, following a $3.4 billion provision in the third quarter, which included $600 million related to card services [7][11] - The Apple Card has shown impressive growth, with a compounded annual growth rate (CAGR) of over 53% from 2019 to 2021, and a subsequent CAGR between 31% and 42%, significantly outpacing the top 10 credit card issuers [10] - Nearly 40% of Apple Card owners had an annual income of $100,000 or more in 2023, indicating a customer base with substantial spending power [12] - JPMorgan's card business has been expanding steadily, adding 10 million new accounts annually from 2022 to 2024, with a 12% increase in net revenue from card services in the third quarter compared to the previous year [13]