Group 1 - The core viewpoint of the articles highlights the resurgence of consumer activity during the 2026 New Year holiday, driven by tailored financial products and supportive government policies aimed at stimulating consumption in various sectors such as automotive, tourism, and retail [1][2][4][6]. Group 2 - Financial institutions are actively engaging with consumers by embedding financial services into various consumption scenarios, particularly in the automotive sector, where banks are facilitating car purchases through customized financing solutions [2][3]. - The implementation of the "old-for-new" policy in December 2025 has further stimulated consumer enthusiasm for vehicle upgrades, with significant financial incentives such as government subsidies and promotional offers from car manufacturers [2][3]. Group 3 - In the tourism sector, banks are collaborating with local businesses to create promotional activities that enhance the holiday experience for consumers, thereby driving spending in the hospitality and entertainment industries [4][5]. - Various banks are launching targeted campaigns to promote consumption in diverse areas, including dining and winter sports, leveraging seasonal trends to attract consumers and stimulate spending [6][7].
金融活水润新年 元旦消费暖意浓