全省首个“中医药文化+文旅体商”示范项目启动
Liao Ning Ri Bao·2026-01-08 01:02

Core Viewpoint - The collaboration between the Shenyang Huanggu District Government, Liaoning University of Traditional Chinese Medicine, and Liaoning Cultural, Sports, and Tourism Industry Development Group marks the launch of the first "Traditional Chinese Medicine Culture + Cultural Tourism, Sports, and Commerce" innovative demonstration project in the province, known as the Liaoning Traditional Chinese Medicine Cultural Theme Block (Qihuang Square) [1] Group 1 - The project represents an innovative exploration of the integrated development of traditional Chinese medicine, industry, and culture in Liaoning [1] - It aims to create a new model that combines "Qihuang Academy, professional consultation, cultural experience, product consumption, and health leisure" [1] - The street block will deeply integrate Liaoning's traditional Chinese medicine culture with local medicinal resources and modern health aesthetics, serving as an important platform for promoting traditional Chinese medicine culture and enhancing public health [1] Group 2 - The project is based on the successful experience of the "Traditional Chinese Medicine Cultural Night Market" previously organized by the university [1] - The three parties involved will work together to establish it as a benchmark project for the integration of cultural tourism, sports, and commerce in the province [1]

全省首个“中医药文化+文旅体商”示范项目启动 - Reportify