Feng Huang Wang·2026-01-08 01:20Core Viewpoint - The article highlights how Great Wall Motors is using the CES platform not only to showcase its products but also to convey a deeper cultural narrative, emphasizing the importance of global dialogue and understanding in the automotive industry [2][6]. Group 1: CES as a Platform - CES serves as a critical platform for Chinese automotive brands, acting as a verification ground for hard and soft strengths, and is considered an essential course for those aiming for global presence [2]. - Great Wall Motors' chairman emphasizes the necessity of engaging with global peers and media, indicating that globalization is a survival issue rather than a choice [2]. - The company aims to present itself not as having arrived but as being on a journey, fostering a mindset of humility and openness [2]. Group 2: Technology and Philosophy - Great Wall Motors showcases its Hi4 technology system, which reflects a philosophy rooted in ancient Chinese wisdom, particularly the principles of the Dujiangyan irrigation system [3]. - The Hi4 technology emphasizes collaboration between different power sources rather than seeking extreme output from a single source, aligning with the idea of guiding energy efficiently [3]. - This approach is seen as transcending mere technical specifications, offering a systemic solution that resonates with global values of efficiency and harmony [3]. Group 3: Cultural Engagement - The inclusion of Yunnan highland coffee at the CES booth serves as a cultural bridge, allowing for informal interactions and discussions beyond just technology [5]. - This initiative aims to break stereotypes about Chinese companies, presenting Great Wall Motors as a brand that understands life and emotions, which is crucial for building brand loyalty [5]. - The overall experience at the CES booth integrates technology, products, and culture, creating a holistic narrative that enhances the brand's appeal [5]. Group 4: Globalization and Wisdom Sharing - The article discusses how Chinese automotive brands are evolving from merely exporting products to sharing cultural and intellectual wisdom on a global scale [6]. - Great Wall Motors' approach illustrates that globalization involves not just market expansion but also deepening civilizational dialogue, requiring both hard and soft strengths [6]. - The interactions at CES signify a new phase in globalization for Chinese brands, moving from cost-effective products to technology and cultural wisdom [6]. Conclusion - The dialogue initiated at CES may have lasting implications, as Great Wall Motors presents a proposal for harmonious coexistence with nature, users, and the world [7]. - The experiences shared at CES reflect a new potential for Chinese automotive brands, characterized by depth and warmth, which may represent the ideal form of globalization [7].