量贩零食头部企业齐谋上市，行业体量仍在扩大但模式天花板已现

Core Insights - The snack retail industry, particularly the bulk snack store model, has rapidly transformed the domestic snack retail ecosystem in China, with leading companies preparing for IPOs on the Hong Kong Stock Exchange [1][2] Group 1: Industry Overview - The bulk snack store model has become one of the most common retail formats in commercial areas, alongside milk tea shops [1] - The industry is experiencing intense competition, with innovation in business models and supply chain capabilities being crucial for future success [2] - The bulk snack industry is projected to grow significantly, with estimates suggesting over 56,000 stores by 2025 and a sales scale reaching 220 billion RMB [4] Group 2: Company Performance - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. (Mingming Hen Mang) is set to become the first bulk snack stock on the Hong Kong Stock Exchange, reporting a GMV of 66.1 billion RMB for the nine months ending September 30, 2025, a 74.5% year-on-year increase [2] - Mingming Hen Mang's revenue for the first three quarters of 2025 reached 46.371 billion RMB, up 75.2% year-on-year, with a net profit of 1.559 billion RMB, reflecting a 218% increase [3] - Wanchen Group, the parent company of another leading brand, Hao Xiang Lai, reported a revenue of 36.562 billion RMB for the same period, a 77% increase, with a net profit of 855 million RMB, up 917% [3] Group 3: Market Dynamics - The bulk snack model is characterized by low prices and streamlined supply chains, allowing it to capture increasing market share, prompting traditional snack companies to adjust their pricing strategies [3] - The competition is expected to intensify in 2024, with leading companies increasing store openings and engaging in price wars to accelerate expansion [4] - There is a significant opportunity for further store openings, with over 50% potential growth remaining for leading bulk snack companies [4] Group 4: Challenges and Limitations - Despite the industry's growth potential, the bulk snack model faces limitations, including a lack of technological depth and vulnerability to imitation, which could lead to price wars [5] - Future competitive advantages will depend on innovation in flavors and product categories, as well as technological advancements [5]