2025年运动相机市场爆发：大疆领跑，消费热潮重塑行业格局

Core Insights - The sports camera market is expected to experience significant growth in 2025, with consumer interest continuing to rise [2][3] - Sales of sports cameras on traditional e-commerce platforms increased by 100% year-on-year from January to October, indicating a shift from niche to mainstream consumer products [2][3] Market Dynamics - DJI holds over 50% market share, leading the sales rankings significantly, with its sales accounting for more than 60% of total revenue [2][3] - Other brands in the ranking include Innosilicon in second place, followed by Suying in third, Shandog in fourth, and GoPro in fifth [2][3] Usage Trends - The market is evolving as the use cases for sports cameras expand from extreme sports to everyday life recording and short video shooting [2][3] - Continuous improvements in portability and image quality are enhancing the purchasing willingness of ordinary consumers [2][3] Competitive Landscape - DJI's dominant position is supported by its long-term technological accumulation and a well-established ecosystem [2][3] - While brands like Innosilicon are gradually enhancing their competitiveness through product innovation, DJI's market leadership is expected to remain stable in the foreseeable future [2][3]