2025，AI赋能与文化出海共筑“游戏大年”
Bei Jing Ri Bao Ke Hu Duan·2026-01-08 01:45

Core Insights - The year 2025 is anticipated to be a significant year for the gaming industry, with the domestic market revenue reaching 350.79 billion yuan, marking record highs in both market and user scale [1][2][4] - The overseas performance of self-developed games is particularly noteworthy, with actual sales revenue reaching 20.455 billion USD, a year-on-year increase of 10.23%, marking the sixth consecutive year of surpassing 100 billion yuan [2][5] - AI is emerging as a core engine for high-quality development in the gaming industry, with applications expanding across various aspects such as marketing, asset generation, and testing [8] Industry Performance - The domestic gaming market achieved an actual sales revenue of 350.79 billion yuan in the previous year, reflecting a year-on-year growth of 7.68%, with a user base of 683 million, up 1.35% [2][4] - The self-developed mobile games saw overseas revenue of 18.478 billion USD, growing by 13.16% [2][5] - In November, 33 Chinese companies made it to the global mobile game publisher revenue top 100, collectively earning 1.95 billion USD, accounting for 35.8% of the total revenue [5] Cultural Integration - Cultural integration is highlighted as a key feature of overseas products, with companies like 37 Interactive Entertainment incorporating traditional elements into their games, enhancing the cultural experience for international players [7] - The transition from "product export" to "cultural export" is emphasized, indicating a shift towards high-quality development in the gaming industry [7] AI Development - AI is recognized as a driving force for high-quality development in the gaming sector, with companies investing in AI technologies to enhance efficiency and user experience [8] - The application of AI is broadening and deepening, covering various stages of game development and significantly improving gameplay experiences [8] - Chinese gaming companies are reportedly leading in AI applications, narrowing the technological gap with international competitors [8]