Core Viewpoint - Guotou Securities International maintains a target price of HKD 26 for Great Wall Motors (02333) and a "Buy" rating, citing a continuous expansion of the new car matrix across its brands, strong performance of the Tank series, and significant sales improvements for the WEY and Ora brands [1] Sales Performance - In December, the company achieved wholesale sales of 124,000 units, a year-on-year decrease of 8.3%; total sales for the year reached 1.324 million units, reflecting a year-on-year increase of 7.3%. Of these, 39,000 units were new energy vehicles sold in December, totaling 404,000 units for the year; overseas sales amounted to 57,000 units, with a total of 506,000 units sold internationally for the year [1] Brand-Specific Sales Analysis - Tank: December sales were 21,000 units, with a year-on-year and month-on-month decrease of 3.4% and 12.1% respectively; total sales for the year reached 233,000 units, a year-on-year increase of 0.7% [2] - Haval: December sales were 67,000 units, down 20.3% year-on-year and 11.3% month-on-month; total sales for the year were 759,000 units, reflecting a year-on-year increase of 7.4% [2] - WEY: December sales were 13,000 units, with a year-on-year increase of 46.5%; total sales for the year reached 102,000 units, a significant year-on-year increase of 86.3% [2] - Pickup: December sales were 15,000 units, down 5.6% year-on-year; total sales for the year were 182,000 units, a year-on-year increase of 2.6% [2] - Ora: December sales were 8,000 units, with a month-on-month increase of 71.6% and a year-on-year decrease of 23.7%; total sales for the year reached 48,000 units [2] Future Product Strategy - Great Wall Motors is set to enter a strong new car cycle in 2026, planning to launch at least 10 new models, including 4 new SUVs under the WEY brand. The company aims to enhance its product matrix with a multi-power platform that accommodates gasoline, diesel, pure electric, hybrid, and hydrogen energy vehicles, thereby improving component commonality, scale effects, and global quality and cost optimization [3]
国投证券国际:维持长城汽车(02333)“买入”评级与目标价26港元 26年强势新车周期将开启