Huan Qiu Wang·2026-01-07 02:55Core Insights - Ctrip's AI-driven "Smart Engine 3.0" has achieved large-scale application, resulting in over 10% order growth for merchants and a 38% GMV growth for core partners, indicating a strategic shift towards empowering ecosystem partners for efficiency and revenue growth [1][3] Group 1: AI Tools and Their Impact - The newly launched "CTRIPS Fusion Model" has provided over 10% order growth in group travel scenarios by making traffic allocation logic transparent, allowing merchants to optimize specific factors for increased exposure [3] - The AI dual-mode shopping guide system handles 80% of pre-sales inquiries, enabling customer service to focus on high-value transactions, thus significantly freeing up human resources for partners [3] - AI video generation tools for team travel routes have drastically reduced traditional video production costs, allowing partners to create a large volume of personalized marketing materials at near-zero marginal costs [3] Group 2: Addressing Service and Experience Challenges - Ctrip has improved the Net Promoter Score (NPS) for team travel services by over 20 percentage points through the "fitting NPS" mechanism and AI interventions, enhancing customer repurchase rates and word-of-mouth recommendations [3] - The company aims to solve fundamental operational challenges for partners, thereby increasing customer loyalty and continuous traffic flow [3] Group 3: Strategic Market Positioning - In the car rental sector, Ctrip is avoiding price wars by implementing "Worry-Free Rental" standards and directing traffic towards quality products and merchants, demonstrating that empowering good products can yield higher conversion returns [4] - Ctrip's CEO emphasizes that innovation is about creating incremental value for the industry, with all AI investments and model upgrades aimed at enhancing partner efficiency and revenue growth [4]