椿萱茂布局深圳，承运首个公建民营项目背后的战略深意

Core Insights - Chuanxuanmou has won the bid for the public-private partnership project of the nursing home in Longgang District, Shenzhen, marking a significant expansion in the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] - The project is a milestone for Chuanxuanmou as it represents its first "public-private" initiative, which demands higher professional qualifications and sustainable operational capabilities compared to traditional nursing homes [2] Group 1: Project Details - The nursing home covers a total construction area of 26,000 square meters and is planned to have 350 beds, catering to diverse elderly care needs [1] - The location is strategically positioned near public transport and established community facilities, ensuring easy access to medical services [1] Group 2: Market Positioning - Chuanxuanmou has been deeply rooted in the elderly care industry for over a decade, integrating international advanced elderly care concepts and providing high-quality, lifecycle health services [2] - The company collaborates with leading U.S. elderly care operators to offer over 220 specialized services tailored to the needs of Chinese seniors [2] Group 3: Regional Strategy - The establishment in Shenzhen aligns with the city's comprehensive elderly care policy framework, which supports various forms of elderly services [3] - The increasing aging population in the Greater Bay Area is driving demand for high-quality elderly care services, prompting a shift from basic care to premium offerings [3] Group 4: Innovative Approach - The nursing home will embody the philosophy of "shared happiness at home," focusing on creating a warm and caring environment for residents [4] - It aims to become a national model for smart elderly care, implementing an integrated smart care system and a health management platform for personalized services [5] Group 5: National Expansion - With this project, Chuanxuanmou has established a presence in 12 cities across five major urban clusters, operating over 30 facilities and providing more than 11,000 beds [6] - The company plans to extend its services to home-based smart health care and travel care, enhancing its offerings to the elderly population [6]