千笔楼丨“旧衣”变“样衣”，可憎可恶！

Core Viewpoint - The article highlights the deceptive practices in live-streaming sales, where second-hand clothes are marketed as "new" or "samples," misleading consumers and violating regulations [2][6][9]. Group 1: Deceptive Practices - Many live-streaming hosts promote clothing items labeled as "micro-dirt" or "micro-defects" at extremely low prices, which are often second-hand clothes from questionable sources [2][4]. - Consumers are often misled by attractive marketing tactics, including persuasive language and lighting effects that conceal defects [4][5]. - The practice of selling second-hand clothes as new items is characterized as consumer fraud, with sellers using misleading terms to obscure the true condition of the products [6][8]. Group 2: Impact on Consumers - The target demographic for these sales often includes low-income individuals who are price-sensitive and may lack awareness of their consumer rights [8]. - Many consumers experience disappointment upon receiving items that are damaged or dirty, and face challenges in returning these products due to sellers' refusal to accept returns based on misleading policies [5][6]. Group 3: Regulatory Response - The State Administration for Market Regulation and the National Internet Information Office have issued guidelines to prevent false advertising and the sale of illegal goods in live-streaming [9][11]. - There is a call for increased enforcement and monitoring of the second-hand clothing supply chain to protect consumers and maintain market order [9][11]. - E-commerce platforms are urged to take responsibility for verifying seller qualifications and product information to ensure consumer safety [11].