Xin Lang Cai Jing·2026-01-07 03:24Core Viewpoint - Citic Securities has initiated a "Buy" rating for Trip.com Group-S (09961) with a target price of 660 HKD, citing manageable short-term impacts from public opinion and international political fluctuations on outbound tourism [5]. Financial Projections - The firm forecasts that by 2026, Trip.com Group's domestic revenue will grow by 9%, outbound revenue by 12%, and pure overseas revenue by 34%, leading to an overall revenue growth rate of 13% and an adjusted net profit of 22.58 billion RMB [5]. - The current valuation stands at approximately 16.5 times earnings, which is below the historical average of 18 times, suggesting a buying opportunity during price dips [5]. Market Position and Strategy - Citic Securities believes that the company's market share as a leading Online Travel Agency (OTA) is unlikely to decrease in the long term, with minimal impact on overall performance [5]. - The report anticipates that domestic hotel prices will stabilize and recover gradually, with a relatively stable competitive landscape, allowing Trip.com to maintain a leading growth rate in its domestic hotel business [5]. - Trip.com is expected to drive continued high growth in its overseas business, enabling the company to enhance its market share and profit release [5].