Core Insights - Kia achieved a record global sales of over 3.135 million vehicles in 2025, marking a 2% year-on-year increase, the highest since its establishment in 1944 [2] - In the competitive Chinese market, Yueda Kia maintained a monthly sales of over 20,000 units for 10 consecutive months, with a cumulative sales of approximately 254,000 units, also reflecting a 2% year-on-year growth [2] - The company attributes its success to a long-term commitment to a user-centric approach, which has garnered the trust of over 62 million car owners globally since its inception [2][4] Global Strategy - China remains a core market in Kia's global strategy, with the CEO emphasizing the importance of success in this region [4] - Over 23 years in China, Yueda Kia has sold over 6.6 million vehicles, generating sales revenue exceeding 652 billion yuan and contributing approximately 52.5 billion yuan in taxes [4] Market Positioning - Despite the turbulent changes in the Chinese automotive market, Kia continues to adhere to its user-centric philosophy, contrasting with competitors who may compromise on long-term values for short-term gains [7] - Kia's strategy includes a dual approach of offering both fuel and electric vehicles, catering to diverse consumer needs [8] Product Development - New models such as the EV5 with a 720 km range and the upgraded global model, the new Sportage, reflect Kia's response to evolving consumer demands for comfort, new energy, and intelligence [10] - Kia's after-sales service satisfaction score of 799, surpassing the mainstream brand average by 13 points, highlights its commitment to quality and customer satisfaction [10] Future Outlook - Looking ahead to 2026, Kia plans to navigate the challenges of the automotive market by maintaining its core values while adapting to new market dynamics [11][12] - The company aims to introduce three new global models in China, including the new Sportage, while continuing to invest in smart manufacturing upgrades to enhance product quality [15][17] Technological Advancements - Kia is actively investing in advanced technologies, including L4 autonomous driving systems, to meet the growing demand for smart vehicles in China [14] - The company is exploring partnerships with tech firms to enhance its offerings in smart driving and intelligent cockpit technologies [14] Brand Engagement - Kia plans to strengthen its relationship with existing customers through various online and offline activities, enhancing brand loyalty among its 6.6 million users in China [17] - The company's commitment to quality is further demonstrated by a significant investment in upgrading its manufacturing facilities in Jiangsu, ensuring adherence to global standards [17][18]
车市竞争持续加剧，为何起亚能实现双增长？
Di Yi Cai Jing·2026-01-08 03:32