2025年中国会展要闻回顾

Core Insights - The exhibition industry continues to play an irreplaceable role in facilitating economic connections, showcasing significant events that contribute to global cooperation and China's high-quality development [1] Group 1: Government Initiatives - The Ministry of Commerce and nine other departments issued measures to support domestic and international exhibitions, proposing 13 practical initiatives to help enterprises expand into international markets [2] - Beijing has streamlined exhibition approval processes and improved standards for event management, aiming to reduce costs and enhance efficiency in organizing large-scale activities [6] Group 2: Major Events - The 15th National Games will be jointly held by Guangdong, Hong Kong, and Macau, marking the first time these regions collaborate on a national sports event [4] - The first Chengdu Enjoy Life Expo introduced a dual-scenario exhibition model, combining indoor professional displays with outdoor immersive experiences, enhancing the impact of the exhibition economy [5] - The inaugural World Venue Forum focused on the transformation of exhibition venues, emphasizing the shift from physical space provision to operational efficiency and industry-driven functions [9] Group 3: Industry Trends - The establishment of the China Working Group for the Global Exhibition Industry Net Zero Carbon Event reflects a commitment to sustainability, with participation from over 700 organizations across 61 countries [7] - The first Golden Globe Dialogue·IAEE Predict event in Hangzhou launched a new paradigm for the exhibition industry, focusing on the impact of artificial intelligence and strategies for industry innovation [8] - The 113th National Autumn Sugar and Wine Fair in Nanjing introduced a "Exhibition+" model, creating a multi-faceted activity matrix that integrates exhibition events with urban resources [9]