远航者|工程师掌舵的出海 “独角兽”：未岚大陆以技术重构智能割草机器人使用体验，实现“开箱即用”

Core Viewpoint - The company, Weilan Dalu, is positioning itself as a leading player in the global smart lawn mower market, leveraging advanced technology and strategic market insights to capture growth opportunities in both European and American markets [1][3][5]. Group 1: Market Position and Growth - Weilan Dalu has established itself as a leading brand in the global boundary-less lawn mower market, with a distribution network covering over 30 countries and regions, particularly strong in Europe with approximately 5,000 dealer stores [3]. - The company has successfully capitalized on the transition from functional to intelligent lawn mowers, with a reported shipment of 2.343 million lawn mowers in the first half of 2025, marking a year-on-year increase of 327.2% [3][7]. - The application of RTK technology has been pivotal in driving explosive growth in the global lawn mower market, enabling centimeter-level navigation precision and the emergence of "boundary-less" smart products [3][4]. Group 2: Technological Advancements - Weilan Dalu has upgraded its RTK technology to Network RTK, enhancing signal stability and system reliability, and has introduced the latest solid-state LiDAR to address navigation challenges in complex environments [4]. - The company aims to provide a seamless user experience through continuous technological iterations, achieving a new level of "full scene, no deployment, high reliability" [4]. Group 3: Strategic Market Insights - The company recognizes that the global market for lawn mowers is still in a long-term penetration phase, with approximately 120 million suitable lawns worldwide, indicating significant growth potential [7]. - In preparation for CES 2026, Weilan Dalu is focusing on understanding American consumer preferences and adapting its product offerings, such as the X4 series designed for larger gardens [7][9]. - The company is also adjusting its marketing strategies to better fit the American market, including expanding retail and online channels while participating in industry events like CES [7][9]. Group 4: Product Launches and Recognition - At CES 2026, Weilan Dalu launched several new products tailored for various market needs, including the X4 flagship series for large terrains and the H2 series for complex gardens, all featuring "no deployment, automatic mapping" capabilities [9]. - The new product line received multiple international awards, including the Best of CES Honoree, highlighting the company's commitment to innovation and user-centric design [9].