新华时评：冰雪“长红”，文旅“常青”

Core Insights - The article highlights the success of Harbin's ice and snow economy, emphasizing its transformation into a sustainable model that drives cultural and tourism development [1][2] - The city has evolved its offerings from basic attractions to more immersive experiences, catering to changing consumer demands for deeper engagement and emotional satisfaction [2] Group 1: Ice and Snow Economy - Harbin's ice and snow festival, with over 40 years of history, has become a major attraction, drawing large crowds and boosting the local economy [1] - The ice and snow industry is expanding, with new cultural products being developed and in high demand, indicating a shift towards quality and innovation [1][2] - The ice and snow economy has evolved into a multi-trillion yuan sector, encompassing culture, technology, sports, and equipment, creating opportunities for diverse products and experiences [2] Group 2: Market Demand and Consumer Behavior - Tourists are increasingly seeking in-depth experiences rather than quick visits, leading to longer stays and higher expectations for emotional and spiritual fulfillment [2] - The shift from sightseeing to experiential travel reflects a broader trend in consumer preferences, necessitating a focus on service quality and product innovation [2] Group 3: Governance and Service Improvement - Continuous improvement in governance and service quality is essential for sustaining the ice and snow economy, with feedback from visitors being utilized to enhance offerings [2] - The city aims to create a compelling narrative around its cultural and tourism assets, enhancing the appeal of deep travel experiences [2] - By addressing both soft and hard infrastructure, Harbin seeks to convert first-time visitors into repeat customers, showcasing resilience and vitality in the local economy [2]