高德扫街榜上线100天后升级 要用技术重建本地生活的“真实感”

Core Viewpoint - The launch of Gaode's "Flying Street View" marks a significant upgrade in the company's local life services, enhancing user trust and experience through advanced technology and personalized features [4][6][16]. Group 1: Product Features - Gaode's "Flying Street View" allows users to seamlessly transition from aerial views to interior scenes of establishments, addressing the trust gap in user decision-making [4][6]. - The technology behind "Flying Street View" is based on Gaode's self-developed world model, which has achieved the highest score in the WorldScore evaluation benchmark [6][7]. - The dynamic ranking system now includes over 6,553 seasonal lists and 1,550 category lists, covering 128,000 local signature dishes, allowing for personalized and user-generated rankings [12][11]. Group 2: User Engagement and Personalization - The introduction of the "personal ranking" feature enables users to create and share their own lists, enhancing the platform's engagement and personalization [12][13]. - The "friend dynamics" feature adds a layer of social trust to recommendations, allowing users to rely on personal endorsements rather than just platform ratings [12][13]. Group 3: Business Strategy and Ecosystem - Gaode aims to democratize technology by providing free access to "Flying Street View" for 1 million small businesses, shifting the focus from marketing skills to the quality of the establishments [13][14]. - The company has seen significant growth, with 46 million new monthly active users and a 330% increase in merchant order volume since the launch of the street ranking [15][16]. Group 4: Future Outlook - The main challenge for Gaode is not the technology itself but rather the ecosystem and user acceptance of the new features [14]. - The company envisions the street ranking evolving into a local life decision-making agent, providing tailored recommendations based on user preferences [14][16].