Equifax, TransUnion Shares Fall as Pulte Targets Credit Pricing

Core Viewpoint - Shares of major credit-reporting companies have declined significantly following criticism from the Federal Housing Finance Agency Director regarding their pricing practices [1][2]. Group 1: Company Performance - Equifax Inc. shares fell by as much as 6%, TransUnion by 6.8%, and Experian by 2.7% during New York trading [1]. - Fair Isaac Corp. also experienced a drop in shares, declining by up to 4.9% [1]. Group 2: Pricing Concerns - The Federal Housing Finance Agency Director, Bill Pulte, expressed confusion over the pricing strategies of credit bureaus, indicating that they are inviting increased scrutiny [2]. - The Mortgage Bankers Association reported that its members anticipate a significant increase in credit reporting costs for 2026, estimating an average rise of 40% to 50% [3]. - This increase marks the fourth consecutive year of price hikes for the tri-merge report, which combines scores from Equifax, Experian, and TransUnion [3]. Group 3: Market Dynamics - The lack of competition in the credit reporting market, along with the requirement for lenders to purchase reports from all three major firms, contributes to rising costs that are ultimately passed on to borrowers [3]. - Pulte has communicated with the CEOs of the credit bureaus regarding these issues, but has noted a lack of responsiveness [4]. - The FHFA is exploring alternatives to FICO scores, such as backing loans scored by VantageScore Solutions LLC, to enhance competition in the home-loan market [4]. Group 4: Analyst Insights - Analyst Jaret Seiberg from TD Cowen stated that whether the bureaus are raising prices or merely passing on higher costs is irrelevant; the focus is on how this issue is being leveraged to address housing affordability [5].