Xin Lang Cai Jing·2026-01-08 05:14Core Insights - Alibaba's Taobao Flash Purchase has made significant progress in the latest quarter, with a clear investment strategy aimed at achieving market leadership by 2026 [1][5] - The focus remains on market share growth, with strong momentum in the fourth quarter of 2025, particularly in non-food instant retail, and a faster reduction in losses compared to competitors [1][7] Group 1: Business Performance - In the December quarter, Taobao Flash Purchase saw continuous growth in GMV share, with an increase in average order value (AOV) and stable order share [1][6] - The platform achieved a peak daily order volume of 120 million in August, with monthly active buyers surpassing 300 million, indicating rapid market share growth [6][7] - The non-food retail segment is accelerating, with significant collaboration effects observed with Hema and Tmall Supermarket, leading to a 70% year-on-year increase in daily orders for Hema after integration [3][6] Group 2: Strategic Initiatives - The company is focusing on high-value user engagement and retail category development, utilizing features like "explosive good stores" to drive higher average transaction values [2][6] - New service upgrades, such as 20-minute free delivery and 1v1 delivery, are enhancing overall user experience [2][6] - The company plans to continue investing in high-value user acquisition and non-food retail over the next few quarters to increase user scale and loyalty [4][7] Group 3: Financial Outlook - The expected loss for Taobao Flash Purchase in the fourth quarter is around 20 billion, with a faster loss reduction compared to competitors, alleviating market concerns about sustainable investment [3][7] - Efficiency improvements are driven by three key levers: user structure optimization, order structure optimization, and fulfillment cost optimization [7]