拆解车企2026新年致辞：反内卷、求质量成为集体共识

Core Insights - The automotive industry is undergoing a collective reflection on the competitive landscape, with major companies advocating against "involution" and promoting fair competition for healthy industry development [2][3] - There is a consensus that excessive price competition erodes profits and stifles innovation, prompting leading companies to shift focus from short-term market share to long-term competitiveness [2][3] - Emphasis on safety has become a key topic in the industry, with companies like Chery and GAC highlighting their commitment to exceeding safety standards and enhancing consumer trust [3][4] Group 1: Involution and Competition - Major automotive companies are calling for an end to "involution" in competition, focusing on technology, quality, brand, and user experience rather than just cost and price [2] - Geely's chairman reflects on the importance of moving away from low-price competition, marking a pivotal shift in the company's development [2] - The industry recognizes that internal competition leads to mutual deprivation in a stagnant market, hindering long-term strategic positioning [2] Group 2: Safety and Quality - Safety has emerged as a critical focus, with companies like Chery establishing stringent quality standards and receiving accolades for their commitment to safety [3][4] - GAC emphasizes that safety is a non-negotiable baseline, introducing comprehensive safety policies to address potential risks associated with electric vehicles [4][5] - Geely has expanded its safety vision to include data and software security, reflecting a broader understanding of safety beyond physical vehicle parameters [5] Group 3: Openness and Collaboration - The competitive landscape is evolving from direct confrontations among automakers to collaborative relationships across the supply chain [7][8] - Companies like SAIC and GAC are actively forming partnerships with tech firms and other industries to build a more integrated ecosystem [7][8] - Chery's initiative to create an open innovation platform with global universities illustrates a shift towards collaborative technological advancement [9] Group 4: Intelligence and Electrification - The consensus among automakers is that electrification is a prerequisite, while intelligence will determine competitive positioning in the future [11] - Companies are investing in advanced technologies, with NIO and Geely leading in the development of smart driving systems and integrated software solutions [11] - The automotive sector is transitioning towards becoming intelligent nodes within a broader digital ecosystem, enhancing user experience and connectivity [12] Group 5: Global Expansion - The trend of "going global" is increasingly seen as a critical factor for the future of automotive companies, with many emphasizing the need for a structured approach to international markets [13][14] - BYD and Dongfeng are accelerating their global strategies, focusing on localizing production and services to build sustainable competitive advantages [14][15] - The shift from mere product export to a comprehensive value chain approach is becoming essential for establishing a strong presence in overseas markets [15]