NLT(SZ:300778) Qi Lu Wan Bao·2026-01-08 05:31Core Viewpoint - Hema, a new retail giant under Alibaba, is set to enter Weihai, bringing its fresh food shopping experience to local residents, which has generated significant excitement in the community [1][3]. Group 1: Hema's Expansion - Hema will open a store in Weihai's Weigao Plaza, marking its expansion into a new city [1]. - By 2025, Hema plans to enter 40 new cities and open over 200 new stores, with nearly 500 Hema Fresh stores and 400 Super Hema stores currently in operation across the country [3]. Group 2: Unique Selling Propositions - Hema offers a "30-minute rapid delivery" service, allowing customers within a 3-5 km radius to receive fresh ingredients quickly after placing an online order, with an online order ratio of 63% [3]. - The seafood section of Hema is described as a "seafood supermarket," where customers can select live seafood for immediate cooking, showcasing a supply chain that spans over 50 countries [4]. - Hema's bakery section features daily fresh products, catering to various consumer needs, including healthy options for fitness enthusiasts and convenient meals for busy professionals [5]. Group 3: Future Developments - The official opening date for the new Hema store in Weihai has not yet been announced, and further updates will be provided through official channels [6].