给房源降价成了二手房中介KPI?此前有出现过 但今年已不允许
Xin Lang Cai Jing·2026-01-07 09:00

Core Insights - A recent report indicates that a second-hand housing platform is assigning daily price reduction tasks to its stores, with a reduction rate of approximately 7% [1] - If the daily targets are not met, stores are required to report to superiors and make calls to homeowners before they can leave for the day [1] - Some agents have confirmed that such tasks were previously implemented but have been canceled this year, while others deny having any such indicators [1] - The current market for second-hand homes is competitive, with agents prioritizing listings from motivated sellers [1] Company Practices - The practice of assigning price reduction tasks to stores is reportedly in place, with a specific focus on achieving a 7% reduction [1] - There is a requirement for stores to report to management if they fail to meet daily targets, indicating a high-pressure environment [1] - Some agents have noted that while they do not have formal price reduction tasks, the competitive nature of the market is evident [1] Market Conditions - The second-hand housing market is described as "very competitive," with many listings available [1] - Agents are focusing on properties from sellers who are genuinely interested in selling, rather than wasting time on uncooperative homeowners [1]