Core Viewpoint - IKEA is closing seven of its iconic blue box furniture stores in China and shifting towards smaller store formats to address long-term market sluggishness and increasing competition from local rivals [1] Group 1: Store Closures and Strategy - The company will cease operations in multiple cities, including Shanghai, Guangzhou, and Tianjin, starting February 2 [1] - Despite the closures, IKEA will continue to operate 34 physical stores, two flagship e-commerce stores, and other online channels in China, reaching over 1 billion consumers [1] - The restructuring aims to allocate resources to channels that are closer to consumers [1] Group 2: Market Conditions and Competition - There has been a decline in demand for IKEA furniture among Chinese consumers, with cheaper online brands eroding IKEA's market share [1] - The shift to smaller stores aligns with IKEA's global strategy to bring stores closer to customers and accelerate delivery speed [1] Group 3: E-commerce Collaboration - IKEA is collaborating with Chinese e-commerce giant JD.com to enable instant delivery of its products in seven cities across China [1]
竞争加剧、需求疲软之际 宜家将关闭在中国的七家门店
Xin Lang Cai Jing·2026-01-07 08:59