一“城”连中外——山东临沂商城国际化一线观察

Core Insights - Linyi Market has evolved from a small stall to a modern commercial logistics city, becoming the largest professional market cluster in China with extensive logistics coverage, facilitating international trade [1][2] Group 1: Market Development - Linyi Market has hosted 90 foreign business events from January to November 2025, attracting 44,500 international merchants, a 47.85% increase year-on-year, with an intended transaction volume of 23.67 billion yuan [2] - The market achieved a total transaction volume of 646.51 billion yuan and a logistics total of 1,011.96 billion yuan during the same period, reflecting year-on-year growth of 6.3% and 8.8% respectively [2] Group 2: International Trade Initiatives - The "Hundred Groups and Thousand Enterprises: Market Going Global" initiative has been launched to explore international markets through various methods, including government-business partnerships and exhibitions [3] - Linyi's North China International Automobile City has begun operations, exporting an average of 900 vehicles monthly to over 20 countries and regions, indicating strong international demand for Chinese vehicles [3] Group 3: Retail Expansion - Haoduo Bao Supply Chain Co., Ltd. is promoting a new retail model overseas, offering comprehensive support for international partners, including product sourcing and operational training [3] - The company has opened four direct "1000 Kwanza Stores" in Angola since October 2025, generating daily revenues exceeding 200,000 yuan, showcasing the effectiveness of their "whole store going global" model [4] Group 4: Logistics Infrastructure - Linyi has established itself as a national hub for international road transport, with significant reductions in customs clearance times and transportation costs, exemplified by the TIR road transport to Moscow taking less than 10 days [5] - The city is the first in China to implement three major centers for international road transport, enhancing its logistics capabilities and expanding its business reach to countries like Russia and Kazakhstan [5] Group 5: Future Development Strategy - The Shandong Provincial Government has initiated a strategy to transition Linyi Market from a national to a global trading hub, emphasizing internationalization and digitalization as key drivers for high-quality development [5]