从赛事到传播，从融合到创新——各界人士探讨体育产业破局之道

Group 1 - The core engine of the sports industry is event operation, with significant economic impact observed from major events like the China Open, which attracted 360,000 visitors and generated a total consumption exceeding 200 million yuan in 2025 [3] - The shift in user demand is driving innovation in event communication models, with platforms like Douyin exploring flexible business models such as "free live streaming + e-commerce" to enhance user engagement and potentially increase copyright value [3] - The integration of "sports +" with various sectors is fostering new consumption patterns and experiences, emphasizing the importance of quality and functionality in outdoor products, as noted by industry leaders [5] Group 2 - The rapid growth of the ice and snow industry, particularly in youth training, is projected to reach a scale of 1.5 trillion yuan by 2027, highlighting the connection between sports and youth education [5] - The consensus among industry experts is that sustainable innovative business models are essential for future growth, focusing on transforming social benefits from events into commercial value [7] - Continuous innovation is crucial for the development of China's sports industry, with a focus on integrating "sports +" with various scenarios and nurturing brand loyalty and IP value as intangible assets [8]