“宝华”月季走红网络 云南花卉“走新”又“走芯”

Core Viewpoint - The popularity of the "Baohua" rose variety, named after a netizen's suggestion, reflects the innovative approach of Yunnan's flower industry in naming new varieties through online engagement, showcasing a shift towards modernization and local branding in the sector [1]. Group 1: Industry Development - Yunnan's flower planting area has reached 1.95 million acres, supplying 70% of China's fresh-cut flowers and exporting to over 50 countries, establishing it as "Asia's Flower Capital" [3]. - The flower industry in Yunnan has seen significant growth, with the introduction of 76 new "Chinese-style" rose varieties in 2024 and over 1,000 varieties in 2025, indicating a geometric increase in new product offerings [4]. - The province has become China's largest flower seedling breeding center, with approximately one-third of the world's ornamental flower genetic resources originating from Yunnan [4]. Group 2: Economic Impact - The flower industry directly employs 380,000 people and indirectly supports over 1 million jobs, contributing to local income and wealth generation [6]. - The local government emphasizes the importance of quality seed research and brand development to enhance the flower industry's sustainability and its role in improving the livelihoods of the community [6]. Group 3: Innovation and Research - Yunnan Agricultural Academy has invested in research to address the "bottleneck" of seed sources, leading to a significant increase in self-bred varieties, with the market share rising from less than 5% in 2020 to 15% in 2024 [4]. - By the end of 2024, Yunnan had applied for over 1,100 new varieties and received authorization for over 800, ranking first in China for variety innovation capability [4].