两部门联合发文 商家不再被强制“仅退款”

Core Viewpoint - The new regulations aim to address the issues of "non-transparent and unfair" platform rules in online transactions, ensuring a more equitable environment for merchants and consumers [1][2]. Group 1: New Regulations - Platforms are prohibited from forcing merchants to offer "refund only" policies [2] - Platforms cannot compel merchants to purchase additional services like shipping insurance [2] - Merchants cannot be forced to participate in promotional activities or choose between options [2] - Unreasonable charging practices, such as duplicate fees and charging without service, are explicitly banned [2] - Any penalties or compensation fees must be reasonable and based on clear calculations to avoid excessive punishment for minor infractions [2] Group 2: Transparency and Fairness - Platform rules must be prominently displayed on the homepage to ensure accessibility and understanding [2] - New or modified rules must undergo public consultation, and platforms must summarize how feedback is incorporated [2] - Merchants have the right to seek explanations for penalties imposed by platforms, which must clarify the reasons and provide easy channels for appeals [2] - The regulations establish clear boundaries for platform operations, promoting transparency and fairness in the online trading environment [2]