川粤合作庆祝苏东坡诞辰989年，为眉山经济发展注入新活力

Core Insights - The event "川粤山海中国味" aims to promote culinary culture and enhance consumer spending, thereby injecting new momentum into the economic development of Meishan [1][4] - The collaboration between "皇上皇" and "王家渡" is seen as a model of cooperation between state-owned and private enterprises, leveraging their respective strengths in the food industry [6][9] Group 1: Cultural Significance - The choice of San Su Ci as the event location pays tribute to Su Dongpo's philosophy of finding joy in simple pleasures, reflecting the cultural essence of local cuisine [3] - The event emphasizes the importance of cultural heritage in fostering collaboration and innovation in the culinary sector [3][9] Group 2: Economic Development - Meishan, recognized as "China's Hometown of Sichuan Cuisine," is positioned as a key development engine in Western China, providing a favorable business environment for enterprises [4][6] - The partnership aims to enhance industrial modernization and create a complete industrial chain around the culinary sector, benefiting companies like "王家渡" and "皇上皇" [4][6] Group 3: Strategic Collaboration - The collaboration will focus on industrial synergy, channel complementarity, and joint research and development to create innovative products that cater to modern consumer preferences, especially among the younger generation [6][9] - The initiative is expected to serve as a vibrant example of industrial cooperation between the Chengdu-Chongqing Economic Circle and the Guangdong-Hong Kong-Macau Greater Bay Area [9] Group 4: Global Outreach - The event features Olympic champion Yang Yang as a food ambassador, promoting the "川粤山海中国味" co-branded Olympic gift box, aligning with Meishan's strategy to internationalize its culinary offerings [7][9] - This collaboration aims to elevate "Chinese flavors" on the global culinary stage, enhancing the cultural significance of Chinese cuisine worldwide [9]