江苏旅游景区与度假区负责人研讨“场景赋能 消费升级”，着力由“资源驱动”向“场景驱动”转型

Core Insights - The conference titled "Scene Empowerment for Consumption Upgrade - Exploration and Practice of Quality Improvement in Tourist Attractions and Resorts" was held in Yancheng, attracting nearly 150 participants from key scenic spots, tourism resorts, academic scholars, and technology representatives in Jiangsu Province [1][3] - The event aimed to respond to national initiatives for accelerating scene cultivation and promoting the large-scale application of new scenes, guiding the transformation of Jiangsu's tourism attractions and resorts from "resource-driven" to "scene-driven" development [3] Group 1: Key Presentations - The first keynote report was delivered by the director of the Yancheng Shugang-Slim West Lake Scenic Area Development Center, focusing on the theme of "Upholding Integrity and Innovation: Practical Exploration and Strategic Shift for Quality Improvement in the New Era" [6] - The report emphasized the core development philosophy of "upholding integrity and innovation" to enhance visitor experience and innovate service models, showcasing the "Yangzhou Practice" and "Smart Scenic Area" [6] - Other presentations included a professional interpretation of the new national standard for tourism attraction safety by a professor from Nanjing Tourism Vocational College, and insights on the application prospects of artificial intelligence in educational tourism by the executive president of the Jiangsu Tourism Association's research division [6] Group 2: Discussions and Innovations - The conference featured a session for sharing innovative practices and typical case studies, with representatives from industry leaders like Doulong Port Ecological Tourism Resort Group discussing specific measures in scene creation and consumer experience innovation [8] - A roundtable forum was held, moderated by the director of the Yancheng Shugang-Slim West Lake Scenic Area, where various experts shared perspectives on policy opportunities, business model innovation, and project operation enhancement [8] - The event provided a high-quality platform for communication within the Jiangsu tourism industry, deepening the understanding of "scene empowerment" and injecting vitality and practical motivation for sustainable consumption upgrades [8]