宜春元旦文旅市场实现开门红

Core Insights - The tourism market in Yichun experienced a significant surge during the New Year holiday, with over 100 cultural and tourism activities held, leading to record numbers in both visitor count and tourism revenue [1] Group 1: Tourism Performance - Yichun's tourism market achieved a strong start to the year, with over 180,000 visitors to hot spring tourism and a 100% occupancy rate in key hot spring resorts during the first two days of the holiday [1] - The ice and snow tourism sector attracted 32,000 visitors, particularly among younger demographics, with new attractions and events enhancing the experience [1] Group 2: New Business Models - The introduction of new business models, such as the one-stop consumption model combining accommodation, hot springs, and dining, has gained popularity among tourists [1] - The opening of the Scented Land amusement park and various cultural events, including concerts and traditional festivals, contributed to a vibrant atmosphere and increased visitor engagement [2] Group 3: Visitor Demographics - The visitor demographic has shifted, with over 60% of tourists being from the post-85 to post-00 generations, and an increase in family and elderly wellness tourism [2] - The proportion of visitors from the Yangtze River Delta and Pearl River Delta regions has risen to over 20%, indicating a broader appeal beyond the immediate vicinity [2] Group 4: Safety and Regulation - Yichun's tourism departments implemented 24-hour monitoring and safety measures, including fire safety inspections and food safety checks, to ensure a secure and orderly tourism environment [2]