Core Insights - The Proton Automotive 2026 Partner Conference was held in Xi'an, marking the company's transition from an "industry newcomer" to a "leader" in the commercial vehicle sector [1][4] - The company aims to achieve over 8,000 vehicle sales in 2025 and has begun overseas sales of hydrogen energy products [1] - The strategic focus has shifted from "price wars" to "value wars," emphasizing product-driven and market-driven approaches [4] Group 1: Strategic Development - The conference featured a strategic development report by Wang Zhao, highlighting the shift in the new energy commercial vehicle market from policy-driven to market-driven dynamics [4] - Proton Automotive plans to embrace artificial intelligence and commercialize autonomous driving, transforming trucks into "intelligent mobile robots" [4] - The company aims to maximize asset returns over the entire product lifecycle, focusing on creating high-quality products without weaknesses [4] Group 2: Research and Marketing - The Vice President of Proton Automotive, Chao Pengxiang, presented the 2026 technology blueprint and product roadmap [5] - The marketing report by Vice President Lv Wenya emphasized channel ecosystem development, regional segmentation, and structured incentives [5][11] Group 3: Financial Partnerships - The conference included a signing ceremony for strategic cooperation agreements with multiple banks, indicating strong confidence from financial institutions in Proton Automotive's future [12][14] - These partnerships are expected to provide significant financial support for technology development, capacity expansion, and market exploration [12] Group 4: Recognition and Community Engagement - The conference recognized outstanding partners with various awards, reinforcing the collaborative spirit and shared success within the ecosystem [17] - The launch of the "Caring for Truck Drivers" initiative highlights the company's commitment to supporting the community and acknowledging the importance of truck drivers [13]
聚能·跨越·质变—— 质子汽车召开2026合作伙伴大会
Sou Hu Wang·2026-01-08 06:27