某餐饮品牌500万找产品营销策略伙伴

Group 1 - The project background involves a well-known restaurant chain seeking to enhance consumer recognition of product quality and build brand assets by finding an annual marketing strategy service provider [1][5] - The core objective of the project is to develop an integrated marketing strategy focused on "product traceability," encompassing comprehensive planning from strategy to creative communication [2][6] Group 2 - Suppliers must possess core capabilities, including user insight and research ability to deeply explore target consumers' needs for product quality and the pathways to establish trust [3][6] - Brand strategy and core creative ability are required to distill easily communicable core messaging based on product concepts and to plan an information transmission system from technical strength to emotional trust [3][6] - The ability to plan full-link touchpoint experiences is essential, including content presentation and interaction forms for both online and offline key touchpoints [4][7] - Suppliers need to provide 1-2 creative concepts for annual major events that deeply integrate product traceability with consumer experience [4][7]