江苏旅游景区与度假区负责人研讨“场景赋能・消费升级”，着力由“资源驱动”向“场景驱动”转型

Core Insights - The conference titled "Scene Empowerment and Consumption Upgrade: Exploration and Practice of Quality Improvement in Tourist Attractions and Resorts" was held in Yancheng, focusing on the transformation of tourism in Jiangsu Province from resource-driven to scene-driven development [3][5]. Group 1: Conference Overview - The event was attended by nearly 150 participants, including management representatives from key scenic spots and resorts, scholars in the cultural tourism field, and technology company representatives [1]. - The conference was organized by the Jiangsu Provincial Tourism Association and aimed to respond to national policies promoting the cultivation of new scenes and the application of new technologies in the cultural tourism industry [3]. Group 2: Key Presentations - The opening keynote was delivered by the director of the Yancheng Shugang-Shaoxihu Scenic Area, focusing on the theme of "Upholding Integrity and Innovation: Quality Improvement Practices and Strategic Shifts in the New Era" [5]. - Various experts presented on topics such as the practical interpretation of new national safety standards for tourist attractions and the application prospects of artificial intelligence in educational tourism [5]. Group 3: Discussion and Insights - A roundtable forum was held, moderated by the director of the Yancheng Shugang-Shaoxihu Scenic Area, featuring discussions on policy opportunities, innovative business models, and project operation enhancements [8]. - The conference provided a high-quality platform for industry exchange, deepening the understanding of "scene empowerment" and injecting vitality into the sustainable consumption upgrade in the tourism sector [8].