稳步向上！悦达起亚2025年销量25.4万辆 连续两年实现正增长

Core Insights - In 2025, the Chinese automotive industry is accelerating its transition to new energy and facing intensified competition, shifting from "price competition" to "value cultivation" [1] - Yueda Kia has demonstrated resilience and stability, achieving a monthly sales figure of 20,666 units in December, with a total annual sales of 253,964 units, marking a 2.3% year-on-year growth [1] Group 1: Business Strategy and Performance - Yueda Kia's robust operational resilience and growth potential stem from its commitment to the "In China, For China" strategy, focusing on brand building, product renewal, marketing innovation, export expansion, and social responsibility [3] - The company has maintained a steady growth trajectory, with sales growth continuing to rank among the top of joint venture brands [1][3] Group 2: Brand and Customer Engagement - Yueda Kia is shifting its brand image from material value to emotional value, launching a new brand slogan "Kia, Driven by Heart" and a corresponding microfilm to resonate emotionally with users [4] - The company has initiated various public welfare activities under the "Driven by Heart" series, enhancing its brand's emotional connection with users and showcasing its commitment to social responsibility [4][5] Group 3: Product Development and Innovation - Yueda Kia is expanding its product line with a focus on hybrid strategies, introducing upgraded models such as the new Sportage and the 2026 Kia Seltos, which cater to diverse consumer needs [7][8] - The 2025 EV5 model continues to enhance its offerings, focusing on family travel needs and introducing new features to improve user experience [9] Group 4: Export and Global Presence - Yueda Kia has achieved significant export milestones, surpassing 530,000 vehicles since starting its export business in November 2018, with a total export value of $5.83 billion [10] - The company has also exported over 122,000 engines, demonstrating its strong manufacturing capabilities and global market reach [10] Group 5: Digital Transformation and Customer Service - In 2025, Yueda Kia has optimized its user service and channel construction, introducing smart customer service systems and enhancing after-sales service management [11] - The company has received accolades for its after-sales service, ranking high in customer satisfaction surveys [12] Group 6: Corporate Social Responsibility and Recognition - Yueda Kia has invested over 110 million yuan in social responsibility initiatives and has been recognized for its contributions to society, including awards for its public welfare projects [22] - The company has achieved a 93% employee trust index and received the "Great Place to Work" certification, highlighting its commitment to workplace culture and employee well-being [22]