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Core Insights - The event "Guanlu Youyu · Chain Moving Future" marks the launch of the "Guanlu Qingyu" consumption promotion activity in Jiangsu, showcasing the agricultural brand's growth and community engagement [2][9] Group 1: Production and Market Outlook - The total production of Guanlu Qingyu is expected to reach 2.58 million pounds by 2026, with the industrial park contributing 1.2 million pounds, indicating steady growth in both production capacity and quality [2] - There is a strong market demand, with multiple bulk buyers securing supplies in advance, achieving peak single-order purchases exceeding tens of thousands of pounds [2] Group 2: Brand Recognition and Achievements - Guanlu Qingyu has received national geographic indication status and has been recognized with several awards, including the "China Geographic Indication Quality Product Award" and inclusion in the "2025 Agricultural Brand Cultivation Plan" [3] Group 3: Sales Channel Development - The brand has established a multi-channel sales strategy, combining traditional and emerging channels, including partnerships with long-term collaborators and new retail platforms like Hema Fresh and Xiaoxiang Supermarket [5] - Four official authorized stores have been set up in key locations to facilitate consumer access [5] Group 4: Event Highlights and Strategic Partnerships - The event featured a comprehensive approach to brand promotion, cultural experience, and consumer engagement, including the signing of strategic partnerships with various organizations to enhance the integration of technology, media, logistics, and food processing into the fishery industry [6] - A strategic cooperation agreement was signed between Jiangsu Agricultural Rural Department and Alibaba's Tmall Group, focusing on digital marketing and e-commerce policies [6] Group 5: Consumer Engagement and Experience - The event included a bustling marketplace with over 50 specialty stalls, promoting local products and offering a unique culinary experience with dishes made from Guanlu Qingyu [8] - Interactive activities, such as live streaming and consumer vouchers, were employed to enhance consumer participation and drive sales [8] Group 6: Future Development Plans - The event symbolizes a deep integration of the industry chain with the consumer market, aiming to transform traditional fishing practices into a modernized industry chain [9] - The focus will be on brand development to support the high-quality growth of the tourism and agricultural sectors in the region [9]