Core Insights - The 12th National Public Ice and Snow Season was launched in Changchun, Jilin Province, with the theme "Ice and Snow Start a New Journey, Passion Towards the Future" [1] - The 42nd China Harbin International Ice and Snow Festival opened, with the Harbin Ice and Snow World expanding to a record area of 1.2 million square meters [1] - The "China Ice and Snow Tourism Development Report (2026)" forecasts that the number of ice and snow leisure tourists in China will reach 360 million, generating revenue of 450 billion yuan during the 2025-2026 season [1] Group 1 - During the recent New Year holiday, 40% of the top 20 busiest flight routes for tourism were "ice and snow travel" routes, including flights from Shanghai and Guangzhou to Harbin [3] - Average ticket prices for flights to popular ice and snow destinations increased by over 50% compared to November [3] - The demand for hotel and accommodation bookings in these destinations also peaked, with ice sports and ice-themed tourism remaining major consumer hotspots [3] Group 2 - The Yao Xue Ice World in Shanghai attracted over 50,000 visitors during the New Year holiday, with a 260% year-on-year increase in visitor numbers [5] - Major theme parks in Shanghai, such as Lego Land and Happy Valley, have added ice rinks and artificial snow scenes to enhance visitor experiences [5] - The ice tourism market is expanding beyond northern regions, with new ice venues opening in places like Hangzhou [7] Group 3 - The "China Ice and Snow Tourism Development Report (2026)" indicates a new pattern of ice and snow tourism development characterized by "south-north resonance, central rise, and east-west collaboration" [7] - The South China region leads in investment in ice and snow tourism, accounting for 30% of total investments, approximately 30 billion yuan [7] - Indoor ice and snow theme complexes are the most active investment category, breaking climate limitations and enabling year-round ice and snow consumption [7] Group 4 - The ice and snow economy encompasses a wide range of sectors, including ice sports, tourism, equipment, culture, and commerce, collectively referred to as "Ice and Snow+" [8] - This sector not only drives product consumption but also service consumption, significantly boosting domestic demand and extending the industrial chain [8] - The vibrant consumer market in the ice and snow sector reflects the vitality of the economy and the immense potential of domestic demand [8]
冰雪旅游持续升温 搅“热”开年消费市场
Xin Hua Wang·2026-01-08 06:58