扩大免佣范围、缩短账期、开放AI技术 抖音电商2026年再出扶持新方案

Core Viewpoint - Douyin E-commerce has announced an upgraded plan for its "Nine Merchant Support Policies" for 2026, focusing on enhancing long-term certainty for merchants by systematically upgrading various aspects of their operations, including costs, traffic, conversion, fulfillment, technology, and governance [1] Group 1: Cost Reduction and Efficiency Improvement - The platform aims to lower merchant operating costs by upgrading its commission-free policies, reducing technical service fees to 0.6% for orders generated using the "Qianchuan·Chengfang" product [1] - The commission-free scope has been expanded to all categories, and promotional fee refund policies have been optimized to directly reduce promotional fees for eligible orders [1] - The platform will also implement measures to lower costs associated with ineffective advertising, enhancing the return on investment for merchants [1] Group 2: AI Technology Integration - Douyin E-commerce will continue to provide merchants with AI capabilities to enhance customer service, content production, and business decision-making [3] - Free AI smart customer service will help reduce labor costs and improve response efficiency, while dynamic AIGC creative capabilities can generate 1 to 2 million pieces of content daily, significantly saving production costs for merchants [3] Group 3: Traffic Acquisition and Conversion Efficiency - The platform will optimize algorithms and distribution mechanisms to direct traffic towards high-quality content and efficient supply [5] - The "Grass Planting Incentive Program" will be upgraded to encourage the production of high-value content, with cash incentives and support for creators [5] - A 10 billion yuan coupon subsidy plan will be launched to further enhance conversion rates and stabilize merchant revenue expectations [5] Group 4: Transaction Certainty Enhancement - The platform will focus on improving transaction certainty by supporting merchants with high settlement rates and fast shipping, while identifying and eliminating high-risk orders [7] - Advertising and recommendation logic will be optimized to better match products with user needs, and a return diagnosis tool will be developed to help merchants analyze return reasons [7] Group 5: Fair Business Environment and Differentiated Support - Douyin E-commerce will strengthen intellectual property protection and market order governance, implementing measures to combat false advertising and counterfeit goods [9] - The platform will provide differentiated support for merchants at various development stages, including financial, traffic, and service support for small and medium-sized businesses [9] - The platform will also reduce the minimum payment period to three days post-order confirmation to alleviate cash flow pressures for merchants [9] Group 6: Industry Insights - Industry experts note that the measures introduced by Douyin E-commerce, if effectively implemented, could improve merchant operating conditions and lower transaction costs, allowing more small and medium-sized businesses to benefit from the growth of live commerce [11]