珠海年鱼游进京津冀，“媒体+”激活“节庆经济”新动能

Core Viewpoint - The event highlighted the promotion of Zhuhai's "Nianyu" (New Year fish) as a cultural and economic symbol, aiming to connect southern and northern markets through innovative marketing strategies and partnerships [12][73][76]. Group 1: Event Overview - The 2026 Zhuhai Nianyu New Product Promotion Conference took place on January 7, showcasing the integration of media and local products to enhance the visibility of Zhuhai's Nianyu [7][51]. - The event featured various Zhuhai aquatic enterprises presenting their products, emphasizing the quality and cultural significance of Nianyu [35][36]. Group 2: Economic Impact - Zhuhai is positioned as a key player in China's "Nianyu economy," with initiatives aimed at modernizing marine ranching and promoting high-quality agricultural development [15][19]. - The establishment of a modern agricultural industrial park in Doumen District has significantly improved processing efficiency and cold storage capacity, supporting Zhuhai's growth as a major cold chain logistics hub in the Pearl River Delta [18][19]. Group 3: Product Promotion - The 2026 Guangdong New Year Gift Box was introduced, featuring signature products like the "Baiqiao Sea Bass" and other premium fish varieties, aimed at enhancing consumer access in northern markets [46][48]. - Zhuhai's aquatic products are increasingly recognized for their quality, with companies like Zhuhai Jiyuan Aquatic Technology Co. and others expanding their market reach both domestically and internationally [27][29][32]. Group 4: Strategic Partnerships - Strategic cooperation agreements were signed between Zhuhai's food industry association and various enterprises, marking a new phase in collaboration aimed at mutual growth and market expansion [61][62]. - The event facilitated connections between local producers and northern buyers, highlighting the potential for long-term supply relationships [20][64]. Group 5: Cultural Significance - "Nianyu" is deeply rooted in Chinese New Year traditions, symbolizing prosperity and abundance, and the promotion of these products serves to enhance cultural connections across regions [12][76]. - The integration of media strategies with traditional agricultural practices represents a modern approach to cultural expression and market engagement [73][78].