霸王茶姬发布“2025年终回顾”：全球门店覆盖8国2大洲，亚太海外会员同比增长177%

Core Insights - The core message of the news is the significant growth and expansion of the company, Bawang Chaji, in the global market, particularly in the Asia-Pacific region, along with the introduction of innovative products and community initiatives. Group 1: Global Expansion and Market Presence - Bawang Chaji has expanded its store presence to 8 countries across 2 continents, with a total tea procurement volume exceeding 10,000 tons and partnerships with over 100 tea factories [1][9]. - The company has seen a 177% year-on-year growth in its Asia-Pacific overseas market membership, with 61% of members being under 30 years old [9][14]. - Membership growth in specific markets includes approximately 4 times in Singapore, 5.4 times in Thailand, 20 times in Indonesia, and 11 times in the Philippines [9][15]. Group 2: Product Innovation and Offerings - In 2025, Bawang Chaji launched over 20 new products, with more than 50% of the new items in the fresh milk tea series incorporating floral or fruity elements [2][10]. - The company has maintained a stable annual tea procurement volume at the 10,000-ton level, with significant increases in the procurement of specific tea types, such as "Yunnan Gardenia Flower Tea" and "Peach Jasmine" with a year-on-year growth of 100% [2][10]. Group 3: Sales Performance and Consumer Trends - The product "Boya Juexian" has become a global phenomenon, with cumulative sales exceeding 1.25 billion cups from January 2022 to June 2025 [9][19]. - There has been a notable increase in group orders, with orders of 20 cups or more growing over 15% year-on-year, and orders of 100 cups or more increasing by over 40% [3][10]. Group 4: Community Engagement and Corporate Social Responsibility - In 2025, Bawang Chaji established 23 new children's playgrounds in rural areas and opened 219 new 24-hour stores, averaging one new store every 1.7 days [2][10]. - The company has initiated various community projects, including 6,192 stores participating in public welfare order donations and 1,340 stores involved in the "Night Clean Project" [10].