定制家庭生活场景，苏宁易购美的2026年家电“成套”上新

Core Insights - Suning.com and Midea announced a strategic partnership for 2026, focusing on user-driven collaboration to enhance home appliance integration and customization [1][3] - The partnership aims to launch over 1.26 million customized products to meet consumer demands for quality, personalization, and intelligence [1][3] Market Trends - The consumer market is undergoing a transformation, with policies promoting large-scale equipment updates and encouraging green, smart appliance consumption [3] - Consumer preferences are shifting from single-function products to comprehensive solutions that emphasize aesthetics, smart connectivity, health comfort, and hassle-free services [3] Product Customization - The collaboration will focus on "user-first" and "deep customization," leveraging consumer data analysis to create tailored products that address specific user needs [3][4] - Examples of customized products include the "Xiong Dung Dung Pro" refrigerator with a 600mm ultra-thin seamless design and the Toshiba "Big White Pear Pro" refrigerator with automatic ice-making features [3][4] Scene Solutions - The partnership will develop integrated solutions for four core living scenarios: "Sleep Bedroom," "Vitality Balcony," "Flavor Kitchen," and "Oxygen Living Room," with over 1.26 million customized products [4] - The "Sleep Bedroom" solution will include a no-wind air conditioner and quiet laundry care devices to optimize the sleep environment [4] Service Integration - Suning.com and Midea will enhance service offerings by integrating membership systems, home delivery, and localized activities, providing a comprehensive service experience [4][5] - Consumers will benefit from various service commitments, including a "1399 yuan all-inclusive" installation for designated air conditioners and a "10-year replacement" for refrigerator compressors [4][5] Marketing Initiatives - The annual strategic plan includes a promotional campaign, allowing consumers to experience Midea's full range of products at Suning.com stores, with subsidies of up to 2000 yuan for bundled purchases [5] - Additional activities such as themed pop-up events and community services will enhance consumer engagement and provide a more immersive shopping experience [5]