多家车企密集降价促销

Group 1 - Tesla China has launched a car purchase incentive program for Model 3/Y/Y L, offering a "7-year ultra-low interest" financing plan with a minimum down payment of 79,900 yuan and a monthly payment as low as 1,918 yuan. The Model Y L series is participating for the first time [1] - GAC Group has also announced promotional activities for its self-owned brands, including a limited-time purchase tax guarantee policy and additional subsidies for trade-ins or scrapping, with the maximum "government-enterprise subsidy" reaching 70,000 yuan for GAC Trumpchi [1] - NIO's Firefly brand is providing purchase benefits including a 10-year smart navigation assistance service and a 2,000 yuan purchase tax subsidy for locked-in users, along with repurchase rewards for existing customers [2] Group 2 - Traditional automakers like BMW have initiated significant price adjustments across 31 models, with the highest reduction for the BMW iX1, which dropped from 299,900 yuan to 228,000 yuan, a decrease of 24% [2] - Volvo has launched a limited-time promotion for its new XC70 model, including a direct purchase tax subsidy of 14,000 yuan, in response to the upcoming changes in the new energy vehicle purchase tax policy [2] - Dongfeng, Chery, Deep Blue, FAW-Volkswagen, and GAC Toyota are also implementing new year price reduction promotions for certain brands or models [3] Group 3 - The automotive industry is increasing discounts at the start of the year to counteract the impact of the new energy vehicle purchase tax increase, which will see a 50% reduction in tax for purchases made in 2026 and 2027, with a maximum tax exemption of 15,000 yuan [4] - Predictions indicate that the automotive market may decline in 2026 due to the adjustment of the purchase tax policy and the exit of national subsidies by the end of 2025, with many industry leaders forecasting a significant drop in the first quarter of this year [4] - The China Automobile Circulation Association forecasts a "good start" for the automotive market in January 2026, driven by pent-up demand for trade-in purchases and pre-festival buying needs, expecting demand in January to exceed that of December 2025 [4]