Xin Lang Cai Jing·2026-01-08 08:12Core Insights - The sponsorship amount for the 2026 season of the "Su Super League" is reported to be 202 million yuan, but this information is currently deemed inaccurate as the sponsors have not yet been announced [1] - The 2026 season is expected to see an increase in the number of matches from 85 to 91, with the season set to kick off in April [1] Group 1: Sponsorship Details - The sponsorship for the 2026 season is anticipated to include a continuation of support from Jiangsu Bank at 45 million yuan, along with new sponsorship from Suhao Group at 30 million yuan [1] - The total sponsorship amount for the new season is projected to reach 202 million yuan, with the sponsorship recruitment nearing completion [1] Group 2: Growth and Popularity - The "Su Super League" has rapidly gained popularity since its inception in 2025, driven by a model of "mass participation + cultural tourism integration," leading to a total cultural and tourism consumption of over 120 billion yuan during the event [1] - The number of sponsors increased from 6 to 41 in the 2025 season, with individual sponsorship fees rising from hundreds of thousands to 3 million yuan, indicating high demand [1][2] - The league has set a new benchmark for amateur sports events in China, with an average attendance of 28,000 per match and a peak of 62,000 for the finals, alongside over 2 billion online views [2] Group 3: Future Plans - The Jiangsu Provincial Sports Bureau has confirmed that the 2026 Jiangsu City Football League will continue, with plans for optimizing player selection rules to enhance the league's characteristics and quality [2]