宜家中国：将自2月停止运营七家门店，并在未来两年开设超十家小型门店

Core Insights - IKEA China announced a strategic adjustment in its store layout, deciding to close seven physical locations starting February 2, 2026, after a comprehensive review of existing customer touchpoints [1] - The company aims to shift from scale expansion to focused development, with a particular emphasis on Beijing and Shenzhen as key markets, planning to open over ten small stores in the next two years [1] Group 1: Store Closures - The seven stores set to close include locations in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo, and Harbin [1] - Customers in these cities will still have access to IKEA products and services through other nearby stores and various online platforms [1] Group 2: Future Expansion Plans - IKEA China plans to open new small-format stores, including the Dongguan store in February 2026 and the Tongzhou store in Beijing in April 2026 [1] - The company will continue to enhance its online presence and invest in existing stores to improve customer and employee experiences [1]