春节自驾游市场热度攀升，出境需求增长显著，南半球与北欧成热门

Core Insights - The demand for self-driving trips during the Spring Festival is expected to surpass the peak seen during the National Day holiday in 2025, with outbound self-driving bookings increasing by 17% compared to the same period last year [1] - The domestic self-driving travel market has shown consistent activity, with travel numbers remaining above those of the same period in 2024, driven by a longer holiday period and accumulated travel demand [1] Group 1: Travel Trends - The peak travel period for self-driving trips is anticipated to start earlier, with a significant surge expected on February 7, followed by additional peaks on February 11 and 13, culminating in a concentrated travel period from February 14 to 15 [2] - Travelers are focusing on efficient use of their holiday time, with a concentrated return on February 22, indicating a trend towards "full enjoyment throughout the trip and concentrated return" [2] Group 2: Travel Duration and Patterns - The overall domestic self-driving travel is characterized by longer booking periods and extended rental durations, with average trip lengths increasing to nearly 7 days due to the later timing of the Spring Festival and an additional day off [3] - There is a clear distinction between "return home" and "tourism" travel flows, with popular return destinations including Chengdu, Fuzhou, and Dongguan, while tourism-focused travelers prefer combined travel methods such as "plane/train + rental car" [3] Group 3: Outbound Travel Popularity - Popular outbound self-driving destinations during the Spring Festival include New Zealand, Australia, Norway, Italy, Spain, Thailand, UAE, Iceland, Malaysia, and Turkey, with a notable increase in demand for destinations in the Southern Hemisphere and Northern Europe [5] - In Australia and New Zealand, self-driving demand has surged by approximately 30% since December 2025, driven by the peak travel season and increased flight availability [5] - Norway has seen a 21% year-on-year increase in self-driving demand for the Spring Festival, with some popular vehicle models requiring bookings over two months in advance due to high demand [5] Group 4: Market Dynamics - Following the announcement of visa-free travel to Turkey, self-driving bookings for the country surged by over 80% compared to the previous period, reflecting a growing interest among Chinese travelers [6] - The market is witnessing a dual trend of increased interest in both sunny Southern Hemisphere destinations and unique experiences in Northern Europe, indicating a diversification in travel preferences among Chinese self-driving tourists [6]