智能眼镜将从手机附属品迈向独立，轻量、全彩是趋势

Core Viewpoint - The introduction of eSIM technology is transforming smart glasses from smartphone accessories into independent AI terminals, leading to a systemic restructuring of design, business models, profitability, and competitive landscape in the smart glasses industry [1][4]. Group 1: Industry Developments - At CES 2026, several Chinese companies launched AR and AI glasses, with eSIM technology enabling these devices to operate independently from smartphones, marking a trend towards lighter and full-color displays [3][8]. - Thunderbird Innovation, a subsidiary of TCL, showcased its first AR glasses with eSIM support, allowing for features like phone calls, AI dialogue, real-time translation, and streaming music without a smartphone [4][5]. - The global market share of Thunderbird Innovation's full-color Micro LED AR glasses reached 24% in Q3 of the previous year, with plans for accelerated global expansion [4]. Group 2: Competitive Landscape - Major players, including Alibaba and XREAL, are entering the smart glasses market, with XREAL expanding its partnership with Google to develop Project Aura, integrating Android XR into optical devices [8][9]. - Meta introduced new features for its smart glasses, including muscle-controlled handwriting input, while Alibaba launched its first Quark AI glasses, aiming to create new AI terminal entry points [8][9]. - The competition is intensifying, with a significant presence of Chinese brands at CES, accounting for nearly 70% of the 23 AI glasses brands showcased [9]. Group 3: Market Trends - The shift towards eSIM technology is expected to change the business model from hardware sales to a subscription-based model that includes hardware, connectivity, and AI services [5]. - The trend towards lightweight and full-color displays is evident, with several companies showcasing models weighing under 40 grams, indicating a competitive push for consumer-friendly designs [9][10]. - IDC forecasts that global smart glasses shipments will exceed 23.687 million units by 2026, with the Chinese market alone expected to surpass 4.915 million units, indicating a phase of scaled growth [10].