透过“3.6亿人次”看冰雪旅游新趋势

Group 1 - The ice and snow tourism market shows significant growth potential, with 74.8% of respondents expressing interest in experiencing ice and snow leisure activities by the winter of 2025-2026 [3][5] - There is a shift in tourist spending from "hard" expenses like transportation and accommodation to "soft" expenses such as entertainment, wellness, cultural creativity, and technological experiences [3] - The ice and snow tourism landscape is evolving into a new pattern characterized by "north-south resonance, central rise, and east-west collaboration" [3] Group 2 - In 2025, the South China region is expected to lead in ice and snow tourism investment, accounting for 30% of total investments, approximately 30 billion yuan, with indoor ice and snow theme complexes being the most active investment category [4] - The ice and snow economy in China is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises, reflecting a year-on-year growth rate of 11% [6] - Among the newly established enterprises in 2025, 56.1% will focus on ice and snow tourism marketing, services, and event operations, while 18.1% will be related to training and education, including clubs and winter camps [6]