超50%幅度减员？爱玛：系正常人员调整，网传消息夸大误导

Core Viewpoint - Recent reports indicate that Aima Technology has undergone significant layoffs, with claims of over 50% reduction in staff, particularly affecting the high-end brand "Zero Boundary" and the international division, raising concerns among dealers about the company's operational stability [2] Group 1: Layoff Details - Aima Technology reportedly experienced its largest personnel reduction in recent years, with many employees receiving only one month's salary as compensation [2] - Aima's investor relations department denied the claims of mass layoffs, stating that personnel adjustments are part of normal business operations and that both the "Zero Boundary" and international divisions are functioning normally [2] Group 2: Financial Performance - According to Aima Technology's Q3 2025 report, the company achieved revenue of 21.092 billion yuan, a year-on-year increase of 20.78%, and a net profit attributable to shareholders of 1.907 billion yuan, up 22.78% [2] - As of the end of 2024, Aima Technology's parent company employed 1,382 people, while its main subsidiaries had 7,546 employees, totaling 8,928 employees, which is a decrease of 5.78% compared to 2023 [2] Group 3: Strategic Developments - Aima Technology launched the independent high-end sub-brand "Zero Boundary" in 2025, aiming for differentiated development in brand positioning, product design, and channel systems [3] - The company plans to enhance its product investment and upgrades in the mass premium market, following the implementation of new national standards [3] - Aima's international division, led by the current vice president, aims to expand its market presence in Indonesia and Vietnam while optimizing supply chains and production layouts to enhance brand recognition and market share [3]